Matt Houston

Matt Houston is an accomplished professional with over a decade of experience in UK and European retail. Currently serving as Group Digital & Strategy Director and Strategy & Transformation Director at Primark since August 2018, Matt specializes in digital and omni-channel retail strategy, transformation, and performance improvement. Previous experience includes a decade-long tenure as Director at Javelin Group, where expertise encompassed commercial and operational due diligence, retail portfolio expansion, and international retail expansion strategy across various sectors. Educational qualifications include a Management Acceleration Programme from INSEAD and a BA (Hons) in Classics and Modern Languages from the University of Oxford.