Senior Marketing Manager, Digital

Priori was ranked a Chambers Tier 1 LawTech Vendor in 2021 and named a 2018 and 2019 Financial Times Intelligent Business for our work reducing the cost of legal services by 60-80%. Co-founders Basha Rubin and Mirra Levitt met as Yale Law School classmates and are 2018 ABA Journal Legal Rebels and LTRC Women of LegalTech. Our team is passionate about making the $400BN legal industry more transparent and efficient. We’re looking for a experienced Senior Marketing Manager, Digital to join our collaborative, fast-paced team. Note Priori works ET business hours.

About the role

As our first dedicated Senior Marketing Manager for Digital, this is a huge opportunity for a seasoned performance marketing professional to lead digital account strategy by diversifying channel mix for paid and unpaid channels and email marketing to grow an MQL funnel and deliver growth-oriented results.

You will

• Own the email marketing ecosystem (HubSpot and Salesforce), to design, execute and test campaigns and ensure effective email marketing segmentation and lead database optimization.

• Manage Google Ads spend and SEO optimization; design, execute, and A/B test advertisements to our buy-side and sell-side

• Analyze and iterate on existing digital marketing efforts to ensure engagement and qualified lead generation

• Plan and execute on new and existing social channels (Twitter and LinkedIn)

• Focus on campaign-specific results to drive commercial performance

• Drive client-facing marketing strategy and KPIs and be responsible for driving bottom-line results

• Analyze and optimize funnel metrics to ensure ROI and demonstrate ROI improvements as campaigns scale

• Create and maintain weekly reports and easy to read dashboards related to customer acquisition performance

About you

• The ideal candidate will have 4+ years of experience in a high-growth b2b start-up (legal industry would be a huge plus).

• Demonstrated success managing budgets and engaging across multiple channels

• Proficiency with modern app or web analytics, user behavior modeling, and marketing unit economics.

• Able to think critically and strategically and respond well under pressure

• Excellent written and verbal communication skills

• Deep knowledge of HubSpot, Salesforce, SQL, Excel or related data management/visualization and modeling tools

• Able to work on ET hours

Benefits

• Salary: commensurate with experience

• Equity Options .01 -.0.05%

• Generous vacation package including 20 days of paid vacation per year + national holidays

• Subsidized medical, dental, and vision health care

• 401k (not employer matched)

• WFH set up allowance

• Annual professional development allowance

• Subsidized in-office gym and cafeteria (if based in NY office)

• Opportunity for professional development in a high-growth start-up

• Regular team happy hours and socials

Location

Remote candidates based in the US and able to work on EST are welcomed!

Process

• Submit your resume

• Initial Video Call with Chief People Officer

• Writing sample/test

• Interview with CEO and other members of the team