Adrian T.

Adrian T. has a diverse range of work experience. Adrian currently works as a CRM Marketing Manager at Prisma Labs, Inc. starting in 2022. Prior to their current role, Adrian was a Growth Marketing Manager at Kyte from 2020 to 2022. During their time at Kyte, they independently built and managed numerous marketing channels, leading to a 4x YoY increase in revenue from SEM & PPC ads and a decrease in customer acquisition costs.

Before joining Kyte, Adrian worked at Expedia Group as an E-Commerce Analyst from 2018 to 2019, where they launched multiple up-selling and cross-selling projects that generated over $1 million in additional annual revenue. Adrian also conducted detailed funnel analysis using Adobe Omniture, Tableau, and Qlikview to increase conversion rates and revenue. Additionally, Adrian was a Retail Operations Associate at Expedia Group from January to August 2018, where they coordinated e-commerce initiatives with multiple teams and stakeholders.

Prior to their time at Expedia Group, Adrian was a Research Analyst at Malta Tourism Authority in 2016, and a Junior Project Manager at FSS Ltd from 2015 to 2016.

Overall, Adrian has gained experience in various marketing and e-commerce roles, demonstrating their ability to drive revenue growth and effectively manage marketing channels.

Adrian T. has a Master's Degree in Tourism Management and Marketing from Bournemouth University, which was obtained from 2014 to 2015. Prior to that, Adrian completed a Bachelor's Degree in Tourism Studies with Honors (B.A. Hons) from the University of Malta, spanning from 2011 to 2014. In addition, Adrian also pursued another Bachelor's Degree in Tourism Studies (B.A. Hons) from Canterbury Christ Church University during the academic year 2012 to 2013.