Fred Bertenstam

Global Product Sales Software at Profoto

Fred Bertenstam has a diverse work experience spanning multiple industries and roles. Fred is currently working at Profoto as a Global Product Sales Software. Fred previously co-founded Assetflw, a cloud-based workflow tool that optimizes the production of visual content for e-commerce and digital marketing. Prior to that, Fred founded and worked as a consultant at Pagono AB, specializing in efficiency and optimization in the marketing space. Fred also founded and owned Insense AB, a management consultant company focused on cross-media market communication and business management. Fred has held CEO positions at Ctrl Publishing and Sensemobility, where they led the companies in mobile services and expanding businesses into the mobile space respectively. Fred also worked as a Business Manager at Cybercom Group, developing the company's telecom and e-commerce sectors. Before that, they worked at Aastroem & Co as a Business/Project Manager and at FB Kommunikation as a Project Manager, providing consultancy services in internet, marketing, and telecom. Fred began their career at Ericsson, where they worked in marketing and sales, establishing the service organization as a new business area.

Fred Bertenstam earned a Bachelor of Arts degree in Marketing from Stockholm University, where they attended from 1989 to 1994. Prior to that, they pursued an Engineer's degree in Electrical and Electronics Engineering from Åsö Gymnasium, graduating from 1982 to 1987.

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  • Global Product Sales Software

    April, 2023 - present