Lanna Larshagen

Lanna Larshagen has a diverse range of work experience. Lanna is currently working as a Commercial Excellence Consultant at ProMeasure Consulting since 2022. Prior to this, they held various roles at IQVIA Nordics from 2016 to 2022, including Lead Technical Account Manager and Team Lead Technical Account Manager. In these roles, they managed a team of Nordic Technical Account Managers, set priorities, conducted 1:1 meetings, organized team meetings, and managed recruitment. Lanna also collaborated with internal stakeholders and Tech departments.

Before joining IQVIA Nordics, Lanna worked at IMS Health as a Nordic Training Manager, where they delivered, planned, and designed CRM trainings for clients. Lanna also conducted internal trainings in the Nordics.

Earlier in their career, Lanna worked at Cegedim Relationship Management, starting as an Account Manager and later becoming a Nordic Training Manager. In these roles, they managed relationships with clients, provided solutions to their needs, and handled sales and revenue forecasting. Lanna also delivered internal trainings on the company's CRM solution and designed local trainings.

Lanna began their career at Cegedim Relationship Management as a System Configuration Specialist, where they advanced configuration of the CRM system for clients and worked on customized analysis projects. Prior to that, they had roles such as market research assistant, OneKey operator, analyst, and project manager at various organizations including Ars Documenta and Stockholms stadsteater Skärholmen.

Their earliest experience includes working as a Marketing Manager at Stiftelsen Dansens Hus, where they managed performance art projects and exhibitions, conducted marketing analysis, and executed CRM activities.

Overall, Lanna Larshagen has demonstrated expertise in commercial excellence consulting, technical account management, CRM training, client relationship management, sales, and marketing.

Lanna Larshagen's education history includes various training programs and degree programs. In 1999, they attended Södertörn University where they obtained a Bachelor of Business Administration (BBA) with a focus on Marketing. Lanna continued their education at Stockholm University from 2005 to 2006 and earned a Master of Business Administration (MBA) degree, specializing in Marketing and Economics.

In terms of professional training, Lanna completed the Cegedim internal training and certification program for Mobile Intelligence from 2011 to 2015. This program included train the trainer sessions for end users and technical trainings on the CRM system MI. In 2018, they participated in the IQVIA internal training program in OCE Administration.

Additionally, Lanna has obtained certifications to enhance their skills. In November 2018, they received the Orchestrated Customer Engagement (OCE) Sales Persona Admin certification from IQVIA. Most recently, in April 2022, they became a Veeva CRM Certified Admin through Veeva Systems.