Jeff McDonald

Jeff McDonald has a diverse and extensive work experience in various leadership roles within the marketing and research industry. Jeff recently served as the Vice President of Market Development at Behaviorally since September 2022. Prior to that, they were the SVP of Account Management at M/A/R/C Research from July 2021 to October 2022. Jeff also held the position of CEO and CRO Americas at Delineate from April 2020 to June 2021.

Jeff's previous roles include President Americas and APAC and Senior Vice President North America at System1 Research, where they focused on applying a behavioral economics approach to market research. Jeff also served as the Executive Director at Optimal Strategix Group, Inc., where they assisted clients in achieving profitable growth through strategic consulting and market research.

Additionally, Jeff held leadership positions at Nielsen NeuroFocus, SpectraComm, Sealed Air Corporation, Maritz, and Reddy Ice, where they contributed to brand development, marketing strategy, and business development efforts.

Throughout their career, Jeff has demonstrated a strong ability to drive results and leverage their expertise in market research, marketing strategy, and business development to deliver innovative solutions for various industries.

Jeff McDonald earned their Bachelor of Science degree from the University of North Texas. Jeff then pursued an MBA & MHA in General Business and Healthcare from The University of Dallas, completing this program in 1995.