Eric Sheiffer

Eric Sheiffer is a seasoned analytics and media professional with a robust background in various industries, including healthcare, consumer goods, and luxury automotive. Currently serving as Vice President of Analytics at Publicis Collective since November 2024, Eric's expertise spans roles such as Global Digital Lead for Performance Management & Evaluation at Diageo and Manager of Media Analytics & Attribution at Bayer, with a focus on consumer healthcare products. Previous experience includes significant positions in media management with firms like Marketing Evolution, Initiative, MediaCom, and Maserati. Eric holds an M.S. in Media and Marketing from New York University and a B.S. in Marketing from Syracuse University.