Shahab Usmani is a Performance Manager at Publicis Groupe since August 2022, overseeing a large team focused on digital executions across three primary areas: Social, Google, and Programmatic. Previously, Shahab held roles such as Assistant Manager for Digital Media at LearnTech.pk and Business Development Manager at Dot & Line. Earlier experience includes Head of Digital Marketing at Publicis Groupe and various internships, including a Management Trainee position at K-Electric, where a project was undertaken to address electricity theft in Karachi. Shahab holds a Master's degree in Advertising from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a Bachelor's degree in Social Policy and Development from Habib University.