Sanjana Farid

Country Manager at Simpaisa

Sanjana Farid is a seasoned professional with extensive experience in management and consultancy roles across various financial services companies. As of September 2023, Sanjana serves as the Country Manager at Simpaisa. Sanjana founded and leads Re-Addition Ltd as CEO since January 2022. Previous experience includes a role as Relationship Consultant at Mastercard from September 2022 to September 2023, COO and Co-Founder at Remitnext from February 2020 to December 2021, and Country Head at BRAC Saajan Exchange Ltd from June 2017 to January 2020. Sanjana also held positions at Instant Cash Worldwide, UAE Exchange, Brandylane360 Ltd., and TRANSFAST, contributing to customer support and relationship management. Sanjana holds an MS in Economics from North South University, completed in 2011.

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