Kaitlyn Lilleberg

Kaitlyn Lilleberg has a diverse work experience in the field of marketing and fan experience. Kaitlyn started their career as a Marketing/Promotions Practicum Student at Washington State University Athletics, where they assisted with on-court promotions for basketball and worked at the marketing table for baseball games. Kaitlyn then worked as a Marketing Promotions Intern, where they were responsible for on-field promotions and coordinating halftime events for various sports. Following their graduation, they were hired full-time as a Marketing Assistant, where they created marketing and communication plans for women's basketball, baseball, and track and field. Kaitlyn also took on additional responsibilities such as leading the planning and execution of events tied to women's basketball gamedays and stepping into the director role for men's basketball.

Kaitlyn then pursued a graduate assistantship at Arizona State University, where they aided in the execution of sponsorship activations for football, basketball, ice hockey, and softball. Kaitlyn also took charge of marketing and communication plans for men's ice hockey and softball, including script and graphic creation. Additionally, they played a role in community outreach and was responsible for hiring sound tech for all sports within Sun Devil Athletics.

Currently, Kaitlyn is working at Purdue Athletics as an Assistant Director of Marketing & Fan Experience. Their responsibilities include planning and executing marketing and communication plans for women's soccer, women's basketball, and baseball. Kaitlyn has also achieved notable accomplishments, such as breaking the attendance record for women's soccer for two consecutive seasons. Kaitlyn is set to take on a new role as an Associate Director of Marketing & Fan Experience at Purdue Athletics.

Outside of their sports-related work experience, Kaitlyn has also held leadership positions in Gamma Phi Beta, where they managed a large group of women as the Scholarship Chairwoman and organized events aimed at personal and professional development as the PACE chair. Kaitlyn also gained experience as a University of Idaho Athletics Summer Marketing Intern.

Overall, Kaitlyn Lilleberg has a strong background in marketing, event coordination, and leadership in the sports industry and related organizations.

Kaitlyn Lilleberg completed their education history by earning a Master of Arts (MA) degree in Mass Communication from Arizona State University, where they were enrolled from 2019 to 2021. Prior to that, they obtained a Bachelor's degree in Sport Management from Washington State University, attending from 2015 to 2018. Before their undergraduate studies, they attended Mount Si High School from 2011 to 2015. Additionally, during their time at Washington State University, they pursued a second Bachelor's degree in Sport and Fitness Administration/Management, which they completed in the same period as their Bachelor's degree in Sport Management.