Saqib Zia

Mr. Saqib Zia is the Chief Commercial Officer at Pure Harvest Smart Farms where he manages the sales, marketing, and communication functions of the business.

Prior to joining Pure Harvest Smart Farms, Mr. Zia worked with two of the biggest global multinational corporations (MNCs), Procter & Gamble and Shell, managing multiple billion-dollar brands such as Duracell, Head & Shoulders, and Olay. With over 20 years of successful commercial experience, it’s Mr. Zia’s diversity in dealing with different regional marketplaces that sets him apart and makes him a global practitioner scaling the North American, European, Middle Eastern, and African markets.

Mr. Zia is a high-impact, commercially driven business leader and has been instrumental in building high-performing teams and nurturing talent for his organizations.

Subject matter expertise includes brand management, channel management, distributor growth, distributor economics, team productivity, performance, sales, and sustainable P&L growth.

Mr. Zia has also served on the board of various organizations, including serving as the Chairman of the Board of Directors for Gillette Pakistan (2018 to 2020) and Chairman of the largest industry body for advertisers - Pakistan Advertiser Society (2017 to 2019).