Joe Ellis is a seasoned retail executive with extensive experience in leadership roles across various companies. Currently serving as Vice President for Europe at Lids since January 2023, Joe's previous positions include Practice Leader for Connected Retail Consulting at Digital Innovation AG from July 2021 to December 2022 and Founder & Director of Ellis Retail Consulting from March 2020 to December 2022. Joe's notable tenure at HUGO BOSS spanned nearly nine years, where roles included Global Retail & Omnichannel Director and various senior vice president positions focused on retail operations and merchandise management. Earlier career highlights include key roles at Moss Bros Group plc, TOPSHOP TOPMAN, Laura Ashley, and River Island, establishing a strong foundation in regional management and retail operations.