Director Of Marketing

Position: Director of Marketing

Company: Qualiti

At Qualiti, we're on a mission to revolutionize the landscape of test automation and software quality. As the Director of Marketing, you'll play a pivotal role in shaping our narrative and amplifying our impact. We're seeking an individual with a passion for both technology and innovation, someone who can craft compelling stories that resonate with our audience and drive engagement. 

Detailed Qualifications and Responsibilities:

• Content Marketing
  • Develop a content marketing strategy aligned with the company’s goals.
  • Oversee content creation (blogs, videos, infographics) that engages target audiences.
  • Measure and analyze content performance for continuous improvement.
• Product Marketing
  • Develop marketing strategies for product launches and promotions. This includes managing Qualiti’s presence on review sites such as G2.
  • Collaborate with product development teams to understand product features and benefits.
  • Create product messaging and positioning that resonates with the target market.
  • Coordinate with sales teams to enable them with product knowledge and marketing materials.
• Market Research and Consumer Insights
  • Conduct market research to understand industry trends, competition, and customer needs.
  • Analyze consumer behavior and adjust marketing strategies accordingly.
  • Provide insights to guide product development and business strategy.
  • Utilize various research methodologies, including surveys, focus groups, and data analysis.
• LinkedIn Marketing and Community
  • Utilize LinkedIn for B2B marketing, brand building, and networking.
  • Develop and manage LinkedIn ad campaigns targeting specific industry professionals.
  • Create and share content relevant to the professional audience on LinkedIn.
  • Engage with followers, respond to comments, and build a professional community.
  • Build and manage the Qualiti Community of current and potential customers on various platforms such as Reddit and Discord.
• Brand Management and Development
  • Develop a strong brand strategy and ensure consistent messaging across all channels.
  • Monitor market trends and position the company brand effectively.
  • Coordinate with sales and product teams to align brand strategies with business objectives.
  • Manage brand campaigns and measure their impact on brand perception and company growth.
• SEO (Search Engine Optimization)
  • Develop and implement SEO strategies to increase organic traffic.
  • Conduct keyword research, optimize website content, and monitor search engine rankings.
  • Analyze website performance using SEO tools (like SEMrush, Moz, etc.).
  • Collaborate with content and web development teams to ensure SEO best practices.
• PPC (Pay-Per-Click) Advertising
  • Manage PPC campaigns across various platforms (Google AdWords, Bing Ads).
  • Monitor campaign performance, adjust bids, and optimize for conversions.
  • Perform A/B testing on ads and landing pages to improve effectiveness.
  • Manage the PPC budget effectively to maximize ROI.
• Social Media and Digital Ads Management
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Manage ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Analyze performance metrics and adjust strategies accordingly.
  • Engage with the audience and manage community interactions.
• Conference and Event Management
  • Plan, organize, and execute industry conferences, webinars, and corporate events.
  • Coordinate with vendors, manage budgets, and oversee logistical details.
  • Develop promotional materials and strategies to maximize attendance and engagement.
  • Network and build relationships with industry leaders and potential clients.
• Website Management and Optimization
  • Oversee the company’s website, ensuring it is visually appealing, user-friendly, and up-to-date.
  • Implement strategies for increasing website traffic and user engagement.
  • Collaborate with IT and design teams for website functionality and aesthetics.
  • Monitor website analytics and make data-driven decisions for improvements.
• Email Marketing
  • Design and implement direct email marketing campaigns.
  • Segment email lists and personalize emails to target different customer groups.
  • Analyze campaign performance and optimize based on open rates and click-through rates.
  • Ensure emails comply with industry policies and best practices.

Additional Requirements:

• Proven leadership experience in managing marketing teams.
• Strong analytical skills for data-driven decision-making.
• Excellent communication skills, both verbal and written.
• Hands-on leader that is willing to jump in and get things done.

Joining Qualiti means being part of a dynamic team where your ideas matter and your contributions make a tangible difference. With our hands-off testing platform leading the charge, you'll have the opportunity to pioneer groundbreaking solutions in the tech industry while fostering a culture of growth and collaboration. If you're ready to embark on a journey of innovation and meaningful impact, come join us at Qualiti.