Katrina Barbaro

Katrina Barbaro is an accomplished marketing professional with extensive experience in brand development and integrated marketing strategies. Currently serving as the Head of Brand & Marketing Ops at RACV since August 2018, Katrina is responsible for designing and executing marketing plans across Home and Motor portfolios, focusing on performance marketing and SEO. Prior to RACV, Katrina held key positions at AustralianSuper as Head of Brand and Senior Brand Manager, where responsibilities included brand strategy development and econometric modeling. Additionally, experience at Australia Post as Marketing Manager - Online Shopping and Brand Manager, as well as a significant tenure at Medibank managing brand strategy and sponsorships, showcases Katrina's capability in driving brand efficiency and growth. Early career at Crown Resorts included roles in brand and communications, emphasizing multi-channel marketing campaigns. Educational qualifications include an Associate Diploma in Marketing from Kangan Institute and an Associate Diploma in Advertising from RMIT University.