Kate Ainscough is an accomplished professional in the field of innovation and customer insight, currently serving as the Founder of Freestyle Innovation Ltd since February 2016, where the focus is on helping businesses understand their customers and innovate effectively. In addition to this role, Kate has been an Innovation Coach with Rainmaking since January 2019 and with T-minus since June 2019, supporting client teams in cultivating a culture of innovation and enhancing skills comparable to successful startups. Prior experience includes serving as an Innovation Strategist at BEAF, an Innovation Manager at Jaguar Land Rover, and a Knowledge Transfer Specialist at WMG, University of Warwick. Earlier roles at E.ON UK involved leading innovation initiatives, stakeholder engagement, and developing marketing strategies for renewables. Kate holds an MSc in Environmental Science from the University of Aberdeen and a BSc in Applied Biology from the University of Hull.
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