Hyeyoung B.

Content Planning Senior Specialist at Rakuten Viki

Hyeyoung B. is an experienced professional in content planning and international sales, currently serving as a Content Planning Senior Specialist at Rakuten Viki since May 2019. In this role, Hyeyoung oversees series and film selections for licensing, analyzing performance metrics and user preferences to inform business decisions. Prior experience includes working as an International Sales Assistant at CJ E&M, where Hyeyoung managed sales materials for overseas partners and assisted with projects involving Netflix. Additionally, Hyeyoung held an internship at the Literature Translation Institute of Korea, focusing on author rights and international publications, and gained valuable experience at the Japan-America Society of Pennsylvania in communications and project management. Academic credentials include dual Bachelor’s degrees in International Studies and English Language and English Literature from Seoul Women's University, complemented by an academic exchange at Chatham University.

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