Layla Merza

Layla Merza has a diverse work experience spanning several years. Layla most recently worked as the Head of Marketing at RateMyAgent, starting in October 2022. Prior to that, they held the same position at Mindfulness.com from February 2022 to August 2022.

In 2021, Layla worked as a Senior Marketing Manager at Envato from January 2021 to January 2022.

Before that, Layla worked at Ola (ANI Technologies Pvt. Ltd) from September 2019 to November 2020, initially as the Head of Marketing and later as the Customer Communications manager. In these roles, they were responsible for customer acquisition, retention, and engagement. Layla successfully launched Ola in multiple cities and implemented effective marketing strategies across various channels.

From September 2017 to April 2019, Layla worked at Stan. as the Partnerships Marketing Manager. Layla established a Partnerships Marketing function and executed joint brand campaigns with globally and locally known brands.

From June 2016 to January 2017, Layla worked as the Head of Strategy and Planning - TV products at Sky, where they developed and delivered a 5-year marketing strategy and growth plan for 9 entertainment P&Ls. Layla also introduced a customer engagement marketing approach based on deep-dive analysis and segmentation.

Layla's earlier experiences include roles at John Lewis as a Customer Experience Manager and at British Gas as an Internal Marketing Manager for Sainsbury's Energy.

Overall, Layla Merza has demonstrated expertise in marketing, strategy, customer acquisition, and partnership management throughout their career.

Layla Merza obtained a 2:1 BSc degree in Psychology from the University of Leicester, studying from 2004 to 2007.