Ingrid Rivera

Senior Research Associate at Reach3 Insights

Ingrid Rivera has a diverse work experience. Ingrid is currently working as a Market Research Associate at Reach3 Insights, starting in October 2022. Prior to this, Ingrid worked as a Business Analyst at Manzara from August 2019 to July 2020. In this role, they conducted extensive research, developed strong relationships with internal partners, and made strategic decisions on market targeting. Before Manzara, they worked as a Market Researcher at Banregio from January 2019 to July 2019. In this role, they helped companies determine market positioning, collected and analyzed customer data, and measured customer satisfaction. Ingrid started their career as a Marketing Intern at EF Education First from May 2015 to May 2016, where they contributed to brand awareness, organized online content, and developed creative marketing campaigns.

Ingrid Rivera has a diverse education history. Ingrid obtained a Master of Science (MS) degree in Business Analytics from Hult International Business School from 2021 to 2022. Prior to that, they completed a Professional Diploma in Data Science and Data Analytics from the University of California, Berkeley in 2021.

Ingrid's undergraduate education was at Tecnológico de Monterrey, where they pursued a Bachelor's degree in Marketing from 2016 to 2020. Before their undergraduate studies, they attended Tecnológico de Monterrey for high school from 2013 to 2016.

In addition to their formal education, Ingrid has obtained several certifications. Ingrid completed courses in Joining Data in SQL, Introduction to SQL, Intermediate R, and Introduction to R through DataCamp in 2021 and 2022. In 2021, they also completed online courses like Unsupervised Machine Learning for Customer Market Segmentation, Analyze Box Office Data with Seaborn and Python, Analyze Survey Data using Principal Component Analysis, Exploratory Data Analysis With Python and Pandas, Hierarchical Clustering: Customer Segmentation, and Intermediate Pandas Python Library for Data Science through Coursera.

Furthermore, Ingrid holds certifications in language proficiency. Ingrid has achieved the FCE certification from Cambridge English Language Assessment in 2013, and the Advanced English (TOEFL IBT) certification from The TOEFL test in 2020.

Links

Previous companies

EF Education First logo

Timeline

  • Senior Research Associate

    January 1, 2024 - present

  • Market Research Associate

    October, 2022