Content Marketing Specialist

Readymode is an enterprise-grade, cloud-based, all-in-one sales engagement platform for high-volume teams. We intelligently connect sales reps with more leads in less time, maximizing productivity.

We are on a mission to “transform the way businesses communicate with their customers.” At Readymode, we live and breathe our Core Values, the 4 E’s - Empathy, Empowerment, Engagement and Excellence. We embody these at all times, whether that relates to our clients or teammates. Readymode is the place to be if you like to win and value a collaborative environment that will foster your growth.

Content Marketing Specialist

As a Content Marketing Specialist, you will play a crucial role in developing and executing our content strategies to drive brand awareness, reach our target audience, and generate leads. You will be responsible for creating and optimizing high-quality, compelling content across various digital platforms, including websites, blogs, social media, and email campaigns. The ideal candidate is a skilled storyteller, proficient in crafting engaging content that aligns with Readymode’s brand.

Responsibilities

• Develop and execute content marketing strategies that align with Readymode’s overall marketing goals, brand identity, and target audience.

• Write, edit and distribute engaging content for various digital platforms, including website pages, blog articles, email campaigns, social media posts, case studies, whitepapers, video scripts, and more.

• Ensure consistency in tone, style, and brand voice across all ReadyMode content, platforms and materials.

• Develop and leverage a deep understanding of the company's products, services, target audience, and industry trends to effectively communicate key messages.

• Conduct in-depth research on industry trends, customer needs, and competitors to develop compelling content ideas and identify content gaps.

• Collaborate with cross-functional teams, including marketing, product, and sales teams, to gather insights and align content initiatives with business objectives.

• Optimize content for search engines (SEO) to increase organic traffic and improve website visibility. Collaborate with Digital Marketing agencies as required to achieve objectives.

• Create and own the content calendar to manage content distribution across multiple platforms. Collaborate with marketing team members to develop and execute targeted content promotion campaigns.

• Track, analyze and report on content performance metrics to make data-driven decisions and use this data to conduct regular audits.

• Manage relationships with external content contributors and digital marketing agencies.

• Assist in creating content assets, including graphics, infographics, videos, interactive content and sales-enabling materials.

• Stay updated on the latest content marketing trends, technologies, and best practices, and recommend ideas to continuously improve content strategy.

Required Qualifications/Experience

• 3-5 years experience as a digital content marketer or similar, preferably in a SaaS environment.

• Bachelor's degree in marketing, journalism or a related field.

• Expert writer/editor with a portfolio of content written for digital channels.

• Comfortable writing about technical topics.

• Up-to-date with the latest digital marketing trends, SEO best practices and keyword research tools.

• Proficient in SFDC, CSMs and marketing automation platforms.

• Analytical mindset with the ability to interpret data, track content performance, and make data-driven decisions.

• Excellent project management and organizational skills.

• Strong communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.

The Perks and Benefits

• The tools you need to get the job done - company computer sent to you!

• Group RRSP matching

• A full benefits package that starts day 1

• Opportunity to participate in our Employee Stock Option Plan

• An education and training grant in your second year

• Work/life balance

• Remote and Flexible Work Opportunity