Laura Segura

Laura Segura is the Executive Director of MusiCares®. She is responsible for leveraging relationships and networks that advance MusiCares' mission and works across private, public and corporate sectors to expand development and ensure quality programming.

In her role, Segura serves as the organization's spokesperson and senior representative, guiding MusiCares' efforts and increasing awareness of the foundation's role in serving the music community's needs. She works to improve and/or establish programs and services that enhance MusiCares' mission, as well as identify develop cooperative leadership initiatives that align with the organization's objectives. Segura cultivates and manages appropriate advocacy positions with like organizations and associations, the recording industry and government sector.

Segura previously served as Vice President of Membership & Industry Relations for the Recording Academy®. The organization has benefited from numerous initiatives led by her, including refreshed Chapter operations and evolved membership qualifications. In 2018, she worked closely with the Board of Trustees to reform the system into a peer recommendation and peer review model. She has also made significant enhancements to Chapter programming, genre-based outreach, and was instrumental in the Recording Academy's work with its Diversity & Inclusion Task Force.

Prior to joining the Academy, she led the global alliances department at the X Prize Foundation, where she oversaw membership fundraising programs and outreach events. She also served as the key relationships manager for partnering philanthropists, trustees, major gift members, corporations, and foundations. Before X Prize, she worked for Film Independent, a nonprofit membership organization best known for the Film Independent Spirit Awards and the Los Angeles Film Festival. There, she cultivated the company's entertainment industry constituent base, including all levels of annual members and donors.

Segura studied communications, journalism, ethics and democracy at the University of Notre Dame, where she graduated with a Bachelor of Arts degree. She received a graduate certificate from Harvard University in exponential fundraising.