Nicky Dominique Lee has a diverse range of work experience in the fields of commerce, client services, shopper marketing, and brand management. They currently work as the APAC Commerce Lead & Client Services Director at VMLY&R Commerce, where they oversaw the merger of Geometry and VMLY&R and implemented a new commerce entity in Hong Kong. They also created and managed the APAC Digital Commerce Hub.
Prior to this, Nicky worked at Red Fuse Communications as a Client Services Director, where they focused on brand execution and customer partnerships with key retailers. They also served as the APAC Shopper Marketing Specialist, guiding the local team in implementing brand and retail activation strategies.
Before Red Fuse Communications, Nicky worked at Saatchi & Saatchi X as a Shopper Marketing Specialist, responsible for strategic brand communications and activation solutions for P&G brands in China. They also worked as a Group Account Director at Publicis Groupe, overseeing a key account and leading marketing campaigns, including the first successful HALAL marketing campaign in the Malay market.
Earlier in their career, Nicky held various positions at Saatchi & Saatchi and EURO RSCG, gaining experience in brand management, regional brand management, copywriting, and account management.
Overall, Nicky Dominique Lee has extensive experience in commerce, client services, shopper marketing, and brand management, working with global brands and driving successful campaigns across the Asia Pacific region.
From 1998 to 2000, Nicky Dominique Lee attended Curtin University and completed a Bachelor of Arts (B.A.) degree with a focus on Mass Communication and Public Relations.
May, 2012 - present