Alicia Caballero

Alicia Caballero, MMR CCXP, is an accomplished Customer Experience Strategic Advisor at Red Pepper Software since March 2025, with a robust background in customer insights and analytics. Previously, Alicia served as Director Client Insights - Retail at Service Management Group and as Senior Director Market Customer Competitive Intelligence at Sysco, where significant achievements included shaping market intelligence strategies and enhancing corporate communication processes. At Academy Sports + Outdoors, Alicia held roles as Director Customer Analytics and Corporate Strategy, leading a transformation towards a data-driven culture, and as Sr Manager Customer Insights, where a 10x ROI improvement was realized. Other notable positions include Sr Manager II at Walmart, where expertise in negotiation strategies was leveraged to improve customer experiences, and Manager Marketing Research at InComm Payments, where a foundational marketing research team was established. Alicia's educational credentials include a Master's degree in Marketing Research from the University of Georgia and a Bachelor's degree in Social Psychology and Marketing from Western Michigan University.