Raul Abissamra Filho

Head Of Retail Operations at Reebok

Raul Abissamra Filho has a diverse work experience in various roles within the retail and sports marketing industry. Raul began their career at Reebok in 1999 as a Sports Marketing Supervisor and later moved to Adidas do Brasil where they served as a Sports Marketing Manager. During their time at Adidas, they successfully developed marketing plans, managed annual sports marketing contracts, and coordinated sporting events.

In 2003, Raul founded their own business called Fast Runner, where they served as the Owner and Financial and Administrative Director. Raul achieved several milestones during their tenure, including the startup of the first running store in Brazil, opening three stores in five years, and implementing an e-commerce platform. Raul also handled various management responsibilities, including financial, accounting, and HR functions.

In 2010, Raul joined ASICS as the Head of Retail, where they spearheaded the startup of the retail project in Brazil and set challenging goals to align with corporate objectives. Raul researched and developed new strategies to drive company success.

Raul then transitioned to Fitness Brasil in 2018, taking on the role of Diretor Executivo. Raul held this position until 2020, when they joined Grupo Aste as the Head of Retail Operations. Raul simultaneously held the same position at New Balance - Grupo Aste and also served as the Head of Retail Operations for Grupo Aste.

Overall, Raul Abissamra Filho has a strong background in retail operations and sports marketing, with a proven track record of achieving goals, developing strategies, and driving business success.

Raul Abissamra Filho has pursued a number of educational programs throughout their career. In 2016, they completed a program in Expertise in Strategic Negotiation and Conflict Management at Insper Instituto de Ensino e Pesquisa. In the same year, they also completed a program called Empretec at Fatec Sebrae. In 1999-2000, Raul attended ESPM Escola Superior de Propaganda e Marketing, where they attained expertise in Marketing Planning. Additionally, during the same period, they also studied Sports Marketing Industry, specifically in the field of Marketing Esportivo, at FGV - Fundação Getulio Vargas.

Links

Previous companies

Adidas logo
ASICS logo

Timeline

  • Head Of Retail Operations

    January, 2020 - present

  • Sports Marketing Supervisor

    November, 1999

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