Toni Davison

Toni Davison is a seasoned professional in digital advertising and data operations, currently serving as the Director of Global Data & Reporting at Reprise Digital since August 2022. Prior roles include Director of Global Media Operations and Associate Director of Media Operations at Initiative from May 2018 to July 2022, and Director of Ad Operations and Client Services at Verve from October 2016 to 2017. Toni has a strong background in building and managing operational functions across various companies, including Byyd, AOL, and others, with a focus on campaign strategy, optimization, and client engagement. Notable achievements include hands-on leadership in operations, successful onboarding of supply sources, and data-driven decision-making to maximize yield and client satisfaction. With extensive experience in team management, process development, and troubleshooting, Toni has consistently contributed to the growth and efficiency of ad operations in a global context.