Santiago Ferrer

Santiago Ferrer has a diverse work experience starting from 2006 to the present. Santiago is currently the Head of Business Development for Colombia and Central America at Retargetly, a position they have held since October 2022. Before that, they were a New Business A/Executive for Colombia and Central America at the same company from April to October 2022.

Prior to joining Retargetly, Santiago worked at Rappi as the Head of Media/Agencies for Andino and Conosur regions from October 2020 to April 2022. Santiago also held positions at JCDecaux where they served as the Director of Innovation for Central America and Colombia from January to October 2020, and as the Director of Marketing from August 2014 to October 2020.

Earlier in their career, Santiago was the Director General at Llega from June 2008 to June 2015. Santiago also worked at Eucol as an Assistant Logistician from January to December 2007, and at Initiative as a Junior Planner from May 2006 to January 2007.

Santiago Ferrer completed their Master of Business Administration (MBA) degree in Marketing from Universidad Francisco de Vitoria. In addition, they pursued a specialization in Marketing & Sales Management at Aden business school. Santiago also obtained three specializations in Strategic Business Management and Management Skills from the University of San Francisco. Finally, they completed their undergraduate studies in Industrial Design with a focus on English at Pontificia Universidad Javeriana.