Adara Parker

Adara Parker is an accomplished marketing and growth consultant with extensive experience in driving demand generation and integrated marketing strategies across various high-profile companies. Currently serving as the Marketing Manager for Integrated Campaigns at Retool since June 2020, Adara achieved a remarkable 216% quota attainment in FY2021 and played a pivotal role in creating the company's demand generation engine. Adara's previous roles include Marketing Manager at Airbnb, where a demand generation strategy playbook was developed for regional markets, and as a Growth Consultant for over 20 tech startups. Adara founded and led Spitfire Athlete, a successful fitness app, and iBanking Internship, a career content platform, both of which were later acquired. Adara holds a BA in Economics and Mathematics from Stanford University.