Tracey Zimmerman

Tracey Zimmerman is the President and CEO of Robots and Pencils, a leading mobile app development company. Tracey has over 25 years of experience in the technology and marketing industries, with a focus on developing strategic marketing plans and implementing innovative marketing technologies.

Prior to joining Robots and Pencils, Tracey was the Vice President of Student Lifecycle Management & Marketing Operations at EDMC, a global provider of education services. In this role, they were responsible for driving the marketing technology and marketing operations infrastructure design agenda to deliver scalable, strategic solutions across EDMC's four major educational systems. Additionally, Tracey established a strategic framework for life-cycle customer engagement, developing life-cycle tools & strategies, defining and implementing key metrics for tracking success of life-cycle management across education systems.

Tracey has a proven track record of success in both the technology and marketing industries, and their experience will be invaluable as Robots and Pencils continues to grow and expand its reach.

Tracey Zimmerman has attended the ASU+GSV Summit in 2022, ASU GSV X, The 2018 ASU + GSV Summit, and the 2017 ASU GSV Summit. Tracey has obtained certification from each of these events.

Brad Fagan - Executive Creative Director, Karin Gregory - Account Director, and Tom Szymanik - CFO report to Tracey Zimmerman.