Veronica Fresneau

Head Of Brand & Research at rockstart

Veronica Fresneau has a diverse and extensive work experience spanning various industries and roles. Veronica most recently worked at Rockstart as the Head of Brand & Research, where they led the strategy and implementation of the annual ESG report and served as a member of the ESG Committee. Prior to that, they held the position of Head of Marketing & Comms Europe & LATAM at Rockstart, where they were responsible for strategic global marketing and communications across multiple sectors. Veronica also worked as a Marketing & Communications Manager at Rockstart, where they coordinated the company's marketing and communications operations.

Before joining Rockstart, Veronica worked as a Contributor at EU-Startups, writing opinion articles on tech and sustainable startups. Veronica also served as the Head of Marketing & Communications at Vive, a financial planning and investing company, where they focused on strategy, brand identity, integrated campaigns, and partnerships.

Veronica's earlier experience includes working as a Freelance Marketing and Communications Consultant for startups, where they provided services such as campaign management, PR, and team leadership. Veronica also held positions at 180 Global as a Strategy & Data Analytics Lead, at JTC as a Senior Consultant, at McCann Worldgroup as the Co-Founder and Managing Partner of SNAPSHOT by McCann PR, and at Weber Shandwick as the Head of Tech PR Practice.

With their strong background in marketing, communications, and strategy, Veronica has successfully contributed to the growth and success of various companies, demonstrating their versatility and expertise in the field.

Veronica Fresneau obtained a Master of Science degree in Marketing from the Vrije Universiteit Amsterdam (VU Amsterdam) in 2016. In 2012, they completed the MIT Mentorship Program from the Martin Trust Center for MIT Entrepreneurship, where they received certifications in various entrepreneurial and management topics.

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Previous companies

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Timeline

  • Head Of Brand & Research

    February, 2023 - present

  • Head Of Marketing & Comms Europe & Latam

    October, 2021

  • Marketing & Communications Manager

    August, 2020

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