Lucy Anawalt

Lucy Anawalt is a seasoned marketing professional with extensive experience in the beauty industry, currently serving as Senior Marketing Manager for Brand & Innovation at Rodan + Fields since April 2019. In this role, Lucy leads the maintenance and growth of a skincare regimen business generating $300 million in revenue, overseeing brand strategy, product management, and campaign execution. Previously, Lucy held the position of Marketing Manager at Rodan + Fields, where a significant relaunch of core regimens took place, and was a key player in the global product marketing strategy in Japan. Before joining Rodan + Fields, Lucy was Strategy Manager at Josie Maran Cosmetics, where marketing strategies and brand positioning contributed to significant annual revenue. Lucy's career began at bluPRint as an assistant in beauty public relations, complemented by a Bachelor of Arts in Communication from the University of Southern California.