Bill Betcher

Bill Betcher currently holds the position of Head of Product Marketing at Roots Automation as of October 2024 and serves as Principal Consultant at Marketcog since January 2019. Previously, Bill Betcher was the Head of Product Marketing at expert.ai from October 2021 to May 2024, and VP of Product Marketing at Camunda from December 2019 to January 2021. Bill Betcher has extensive experience in product marketing, holding roles such as VP Product Marketing and GM of Safety Connection at Everbridge from August 2012 to December 2019, and Director of Product Marketing at SmartBear Software from January 2011 to August 2012. Bill Betcher's career includes significant roles at several companies, including Senior Product Marketing Manager positions at both Art Technology Group and Compuware, as well as earlier marketing roles at Gomez, Inc., and Hale and Dorr LLP. Bill Betcher earned a BA in Political Science from the University of Rhode Island and graduated from Winchester High School.