Sophie trained as an aeronautical engineer and whilst working on flight trials became interested in the concept of information overload. She completed a part time PhD in Bayesian Belief Networks whilst working and in 2009, redundancy provided a unique opportunity for her to set up her own company, Bays Consulting, which specialises in data science and statistical analysis. A crucial part of her work is explaining the results of the analysis to increase people’s ability to understand, articulate and engage with the values and statistics that impact key business projects, initiatives and insights.
In 2020, Sophie was elected to the RSS Council where she sits on the Audit and Risk committee and the Official Statistics Section committee. Sophie is also a member of the Society’s Data Science Task Force and is a founding committee member of the newly formed Statistical Engineering special interest group. Also enjoying applied mathematics, Sophie also serves on the Council of the Institute of Mathematics and its Applications whom she represents on the Alliance for Data Science Professionals.
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