Jefferson Haddox

Jefferson Haddox has a diverse work experience spanning over two decades. Jefferson most recently held the position of Chief Digital Officer (CDO) at RuffleButts, LLC since 2022. Prior to that, they worked as an Adjunct Professor at the University of North Texas teaching Digital Retail Analytics and Managing A Diverse Workforce. From 2019 to 2022, Haddox served as the Senior Vice President of Digital Experience & Analytics at Academic Partnerships, where they focused on customer/student journey and leveraged data for personalized messaging. Before that, they were the VP of Digital Marketing & Analytics at the same company, leading the digital analytics team and overseeing content marketing. Haddox gained extensive experience in ecommerce while working at Pier 1 Imports, starting as a Direct Marketing Analyst and eventually becoming the VP of Ecommerce. Jefferson also held various positions at OmniAmerican Bank, Twenty-First Century Products, National Group Underwriters, and Christian Law Association earlier in their career. Their skills encompass web analytics, customer experience, digital marketing, content management, and data analysis.

Jefferson Haddox obtained their Bachelor of Business Administration (BBA) degree with a focus on Economics from the University of North Texas between 1999 and 2003. Jefferson then pursued further education and completed their Master of Business Administration (MBA) degree with a specialization in Information Systems at Tarleton State University from 2007 to 2009. In 2016, Haddox enrolled at Walden University and successfully obtained a Doctor of Business Administration (DBA) degree with a concentration in Leadership, which they completed in 2018. In addition to their academic accomplishments, Haddox also obtained a Private Pilot Certificate from the Federal Aviation Administration in June 2005.