DeAnn Grosvenor (Farha)

Senior Director of Digital Marketing at RuffleButts

DeAnn Grosvenor (Farha) has extensive experience in digital marketing and social media management. DeAnn is currently working as the Senior Director of Digital Marketing at RuffleButts, Inc. Since 2021. Prior to this, they served as the Director of eCommerce & Digital Marketing at MoneyGram International from 2015 to 2021. In this role, they built a team and led the global digital marketing and eCommerce efforts, with a focus on the USA and Europe. DeAnn also managed relationships with digital marketing agencies and vendors.

Before joining MoneyGram, DeAnn worked at Southwest Media Group as the Social Media Communications Manager in 2014. In this role, they developed social media strategies and campaigns for clients and analyzed competitors' presence on social media platforms. DeAnn also helped secure additional revenue for Dave and Buster's through successful social media content and campaigns.

From 2013 to 2014, DeAnn was the Global Digital & Social Media Manager at WorldVentures. DeAnn planned and implemented digital and social media campaigns to enhance customer experience and increase brand awareness for lifestyle, hospitality, and non-profit brands. DeAnn also utilized Google Analytics for tracking website traffic and campaign ROI.

Prior to that, they worked as a Social Media Coordinator at ROVIA LLC in 2013 and as a Marketing Assistant in Digital and Social Media at Atomic in 2012. DeAnn also gained marketing experience as a Marketing Intern at SpringHill Suites by Marriott in 2012.

DeAnn started their career as a Brand Ambassador at Silhouette, Inc. from 2008 to 2011. DeAnn also interned as a Social Media Marketing Intern at Jennings Social Media Marketing in 2010 and as a Media Relations Assistant at Women's Big 12 Championship in 2010.

Throughout their career, DeAnn has demonstrated accomplishments such as increasing site traffic, creating innovative campaigns, and achieving positive ROI for businesses.

DeAnn Grosvenor (Farha) obtained a Bachelor of Science in Journalism with a focus on Strategic Communication from The University of Kansas, completing their degree between 2008 and 2012. Prior to attending the University of Kansas, they also pursued studies at Kansas State University from 2007 to 2008, although no specific degree or field of study is provided for this period. In 2014, they obtained a certification in Community Management from Lithium Technologies.

Links

Previous companies

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Timeline

  • Senior Director of Digital Marketing

    February, 2021 - present