Jeff Pettersson

Jeff Pettersson is an accomplished business leader with extensive experience in the e-commerce consulting sector. Currently serving as CEO of Jeff Business Dynamics AB since January 2024, Jeff Pettersson focuses on organizational structure and execution for small and medium-sized enterprises. Prior to this, Jeff Pettersson co-founded SAFIRA and led the company as CEO for 11 years, successfully raising capital in 2017 to support its growth.