Social Media Manager

ROLE: SOCIAL MEDIA MANAGER

TEAM: THE KITCHEN NORTH AMERICA

LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW: 

Welcome to The Kitchen by Kraft Heinz – the in-house agency taking marketing into a new era. With bases in Toronto and Chicago, we're not just a team; we're culinary pioneers blending culture, creativity, and collaboration. Join our 90+ member crew of Creatives, Strategists, Producers, Designers, and Content Creators. Together with our brand partners, we unlock creativity at the speed of culture, turning brands into icons with breakthrough social and digital ideas. Come be part of a team where passion meets innovation, crafting experiences that leave a lasting impression—one spicy idea at a time. 

ROLE OVERVIEW:

As a Social Media Manager in The Kitchen, you are a platform expert: you use your knowledge of social media, and the audiences that engage with content online to ensure that our brands create work for the right channels and platforms, and at the right moments. You ensure that work is inspired by, and made for the right audiences, and you listen to the conversations online to help inform the work that we do. Every day, you keep your finger on the pulse of online conversations to identify reactive social opportunities that fit each brand’s values and personality. You understand each brand’s seasonality and passion points to make recommendations for proactive social content. You work with the team’s Social Media Strategist to ensure that we have well thought out purpose, strategy, and tone, for our social media presence.   

For the right candidate, this job offers the best of all worlds – a chance to work with incredible brands at a world-class company, a chance to be an active contributor of ideas to a creative culture, a chance to grow your social strategy skills as part of a collaborative team, and a chance to create timely stories for timeless brands with opportunities that will inspire you.    

• SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media and creative partners  
• SOCIAL PLAYBOOK OWNERSHIP: Collaborate in the creation of, and own the day to day use and refinement of your brand’s social playbook.   
• SOCIAL PLANNING: Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments.   
• DEPLOYMENT: Upload legal-approved content to social channels and/or supports trafficking process  
• COMMUNITY MANAGEMENT: work with the social writer to oversee the brand’s social channels for strategic communications opportunities, and reviews inbound comments, questions and risks  
• SOCIAL INSIGHTS: Complete social media audits and competitive reports to help our brands stay ahead of our competitors   
• MEDIA INTEGRATION: Work with our media partners (P57) to own the paid-media relationship for your brand(s). Recommend media optimizations (in partnership with P57) as necessary, synthesize media data into actionable insights for future briefings.  
• SOCIAL MEDIA EXPERTISE: You are a platform expert who ensures that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms, trends, and memes. You will collaborate with creative to ensure creative product is best in class, on brief and platform-appropriate.  
• REPORTING: Collaborate with insights partner to create insightful and actionable social media reports  

EXPERIENCE & SKILLS 

• 3+ Years experience in a community management, social strategy, or creative department in a related role.    
• A proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand.    
• A university or college diploma in marketing, advertising, or a related field is preferred.    
• A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy online.   
• Proficient in creating presentations (PowerPoint or Keynote). Experience with one or more insights tools and services. Social listening experience is an asset.  
• A love and deep understanding of social culture, memes, and trends.  
• Experience with a social media management platform (i.e. Sprout Social) is required. 
• Excellent presentations skills and communication skills in a group environment.  
• A passion for food and food marketing   

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.