Sebastián Quiroga Cubides

Sebastián Quiroga Cubides has worked in various strategic planning and research roles throughout their career. Sebastián began their career as a Freelance Qualitative Researcher at Leo Burnett in 2011. Sebastián then moved on to work as a Consumer Research Analyst at Sancho BBDO from 2012 to 2014. From 2014 to 2018, they served as a Strategic Planner at Proximity Colombia. In 2018, they joined Flock Linked by iSobar as a Senior Strategic Planner, where they worked until 2019. At Flock Linked by iSobar, they handled brand planning, digital content design, and development of integrated communication strategies for clients such as Samsung, Cuauhtémoc Moctezuma (Heineken Mexico), Telcel, Telmex, and new business.

In 2019, Sebastian joined Sancho BBDO again, this time as the Head of Strategy & Research. In this role, they led brand strategy, consumer research, and consultant services. Sebastián was responsible for defining the strategic vision for brands, conducting workshops, managing new business and pitches, integrating research with creativity, and co-leading a team of 30 strategists and researchers.

Overall, Sebastián Quiroga Cubides has accumulated extensive experience in brand strategy, research, and planning, working with various well-known companies in the industry.

Sebastián Quiroga Cubides completed their education as follows:

- In 2021-2022, they attended CENTRO diseño | cine | televisión, where they pursued a degree in Futures Design | Futures studies, scenarios & strategy.

- From 2012 to 2014, they obtained a Master's degree in History from Pontificia Universidad Javeriana.

- Between 2009 and 2013, they attended Universidad del Rosario, where they acquired a degree in Historian.

- From 2006 to 2011, Sebastián studied Journalism at Universidad del Rosario.

Additionally, they obtained two certifications: Futures Thinking Specialization from the Institute for the Future in 2020 and Qualitative Research Methods from the University of Amsterdam in 2019.