Don Haasen

Don Haasen is a seasoned professional with extensive experience in digital banking and product innovation. Since May 2006, Don has served as the Director of Product Innovation and Senior Vice President of Digital at Sandy Spring Bank, where responsibilities include transforming and implementing digital channel strategies across the organization. Prior to this role, Don was the Vice President of ECommerce at First Mariner Bank from 2000 to 2006, focusing on building digital capabilities and executing multi-channel strategies. Earlier in Don's career, significant experience was gained at Allfirst Bank, now M&T Bank, from 1985 to 2000 as Vice President of Product Management, cultivating expertise in product development, marketing, and call center management. Don holds a Future Commerce Certification from the Massachusetts Institute of Technology and a Bachelor's degree in Business Management from Towson University.