Cinthia C.

Cinthia C. is an experienced communication professional currently serving as Coordenadora de Comunicação at São Paulo Futebol Clube since March 2021. Responsibilities include overseeing 360º communication strategies, coordinating team assignments, and planning short, medium, and long-term communication actions. Cinthia has successfully collaborated with various departments to enhance engagement and has played a crucial role in crisis management and communication strategy for social media, contributing to the club achieving top rankings in national interactions. Previous roles include contributions to the Rio 2016 Olympics project at SKY Brasil and a strong foundation in marketing and communication through various positions at São Paulo Futebol Clube and other organizations. Cinthia holds an MBA in Digital Business from USP/Esalq and has completed an MBA in Sports Marketing, alongside a degree in Advertising and Marketing from Universidade Presbiteriana Mackenzie.