Cindy Slayton

Cindy Slayton has extensive experience in event and sponsorship marketing, holding various roles in different companies. Cindy currently works at Savvas Learning Company as the Manager of Event and Sponsorship Marketing, where they lead the event marketing team and oversees all aspects of national and regional event strategy, budgeting, planning, and achievement of KPIs. Prior to that, they were the National Event Manager at Savvas Learning Company, where they played a crucial role in transitioning from in-person to virtual events and implementing best practices for virtual event execution.

Before joining Savvas Learning Company, Cindy worked at RedPoint Global Inc. as the Senior Manager of Global Events, where they created event strategies to support field sales in multiple verticals in North America and Europe. Their responsibilities included event identification, sponsorships, marketing, staff management, exhibit design, and budgeting. Cindy also measured MQL production and event profitability through pipeline analysis.

Cindy's previous experience includes working as the Global Strategic Event Manager at ACI Worldwide, where they strategized, managed, and measured ACI's presence at national trade show events. Cindy also worked as a Senior Marketing Consultant at Sun Life Financial, where they developed marketing strategies to drive sales and increase brand recognition for group and voluntary benefit products. Additionally, they worked at ADP as a Communications Consultant, advising clients on communication strategies for benefit enrollment system implementations.

Earlier in their career, Cindy held various roles at companies such as W.A. Wilde Co., Hill Holliday, Staples, Digitas North America, and The Kessler Group, where they gained experience in account management, marketing, and communication.

Overall, Cindy Slayton has a successful track record of managing and executing event marketing strategies, driving sales and brand recognition, and delivering successful outcomes for their companies.

Cindy Slayton has a Master of Business Administration (MBA) degree in Marketing from Northeastern University. Prior to that, they completed their Bachelor of Science (BS) degree in Communications/Media from Fitchburg State University. Additionally, they obtained the certification in "Smartsheet Essential Training" from LinkedIn in February 2023.