Soraya Edfors

Soraya Edfors is a seasoned marketing professional with extensive experience in the entertainment and luxury goods sectors. Currently serving as a Senior Marketing Manager at Sony Music Entertainment since June 2014, Soraya has successfully launched and promoted multiple Platinum and Gold albums for prominent artists including Gloria Estefan and Ricardo Montaner. Previous roles include Marketing Manager at Ares Distributors, where Soraya managed luxury brand portfolios, and Ad Sales Marketing Manager at Discovery Inc., developing strategies to support sales in Latin America. Earlier experience includes Integrated Marketing Manager at MTV Latin America and Senior Marketing Manager at Digital Latin America, focusing on programming and branding initiatives. Soraya holds a Master's degree in International Marketing from Florida International University, a Bachelor's degree in Industrial Design from Pontificia Universidad Javeriana, and is a Certified Holistic Health Coach and Registered Yoga Instructor.