Zlata Faerman is the owner of ZlataPR and Zlata Thoughts, Inc., overseeing the execution of integrated marketing campaigns with a focus on public relations and influencer strategy since September 2011. In addition, Zlata has contributed writing for various publications including Scary Mommy, Parents Magazine, Mom.com, Bustle, SWAAY Media, SELF Magazine, ModernMom, and South Florida Luxury Guide since 2016. Zlata Faerman holds a Bachelor of Arts degree in Journalism, Media Studies, Communication, and Psychology from Rutgers University, completed in 2004, and received a superlative award for Best Sense of Humor from Fair Lawn High School.