_ SCRM Social Bigdata

SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication.

Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets.


_ SCRM - Lidl International Hub

Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona.

Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are:

Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services.

Development of the international cloud-based big data platform.

Development of the international marketing automation platform.

Conceptualization, development and management of the business intelligence (BI) platforms.

Development of the omnichannel payment platform.

Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. 

Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.

Enterprise Software

Data

Cloud

Business Intelligence

SCRM - Lidl International Hub

Eduardo Sánchez-Colorado Riera-Marsá

Jörg Arens

Sonia Murillo

Magdalena Androssi

Ruben Mejias Calderon

Robert Bermejo Blasco

Jaume Civit

Francisco Trinxet

Marta Suriñach Ros

Alberto Gutierrez

Alberto Rubio Muñoz

Adrian Fernandez

Pedro Bolaino

The Leadership Team at SCRM - Lidl International Hub spearheads strategic initiatives that drive the company’s mission of leveraging digital transformation and consumer intelligence. Comprising top executives, this team focuses on conceptualizing and overseeing the development of key platforms, such as the Lidl Plus program, cloud-based big data systems, and omnichannel marketing automation. Their collaborative efforts ensure alignment across business units while steering innovation in advanced analytics and machine learning to enhance customer engagement and optimize operational efficiency.

Leadership Team

Product Management and Design

Software Development Team

Data and Analytics Team

Leadership Team

About

Team members

Other teams at SCRM - Lidl International Hub

Product Management and Design

Software Development Team

Data and Analytics Team