Leadership Team

About

The Leadership Team at SCRM - Lidl International Hub spearheads strategic initiatives that drive the company’s mission of leveraging digital transformation and consumer intelligence. Comprising top executives, this team focuses on conceptualizing and overseeing the development of key platforms, such as the Lidl Plus program, cloud-based big data systems, and omnichannel marketing automation. Their collaborative efforts ensure alignment across business units while steering innovation in advanced analytics and machine learning to enhance customer engagement and optimize operational efficiency.