Rachel Carmichael

Rachel Carmichael is an experienced analytics professional currently serving as an Analytics Consultant at Alpine Analytics LLC since January 2024. Prior to this role, Rachel held the position of Analytics Architect at Further from January 2022 to October 2023, where responsibilities included leading analytics implementation projects. Before Further, Rachel was an Analytics Account Director at Empirical Path, driving client engagements in analytics and marketing technology. Rachel's career began at Sittercity as the Director of Marketing Technology, managing web analytics and SEO initiatives, and also included roles as General Manager at Years Ahead, Product Manager and Director of IT at HomeMovie.Com, Systems Administrator at Microsoft BCentral ROC, and IT Manager at Invisic Software. Rachel earned a Bachelor of Arts in Classical Studies from the University of Washington between 2001 and 2004.