Alejandra Liu

International Product Director at Groupe SEB

Alejandra Liu has a diverse work experience in product management and category management. Alejandra is currently working at Groupe SEB as the International Product Director, responsible for leading key innovation projects for strategic growth. Prior to that, they worked as the Sr. International Product Manager - Innovation and Strategy at Groupe SEB, focusing on product innovation and strategic growth for North America. Alejandra also has experience as a Senior Product Manager at Groupe SEB, where they specialized in kitchen electrics. Before joining Groupe SEB, Alejandra worked at Breville USA as the Category Manager for Breville Beverage, Toast, and Nespresso, where they managed the product life cycle and built strong relationships with Nespresso USA. Alejandra also had roles at The Coffee Bean and Tea Leaf as a Category Management Coordinator and at MW Polar Foods as a Business and Purchasing Specialist. Alejandra's work experience also includes a role as a Community Coordinator at the University of California at San Diego.

Alejandra Liu has a major in International Studies - Economics and a minor in Literature of the World from UC San Diego. Alejandra also has additional certifications as a Coffee Specialist and Tea Specialist from Jay Isias and David DeCandia respectively, obtained in 2012.

Links

Previous companies

Breville | Sage logo

Timeline

  • International Product Director

    September, 2023 - present

  • Sr. International Product Manager - Innovation And Strategy

    November, 2021

  • Senior Product Manager - All Kitchen Electrics

    July, 2019

  • Senior Product Manager - Breakfast Kitchen Electrics

    November, 2017