Camila Betancourt is an experienced professional in the fields of innovation, digital transformation, and customer experience management. Currently serving as Coordinadora de Innovación y Transformación Digital at Seguros Mundial since May 2019, Camila focuses on enhancing the company's innovation environment and strengthening the technological partner ecosystem. Previous roles include Coordinador de Gestión de la Experiencia, where strategic customer experience models were developed, Coordinador Bancaseguros y Negocios Affinity, which involved creating effective sales strategies, and Gestor Comercial Affinity, responsible for business development and partnership relations. Prior experience at Colpatria Multibanca del Grupo Scotiabank as Lider Comercial Banca Seguros emphasized strategic planning to achieve commercial objectives. Camila holds an Especialista en Innovación y Desarrollo de Negocios from Universidad Externado de Colombia and a degree in Ingeniería Industrial from Universidad Cooperativa de Colombia.