Rafael Casas de Las Peñas

Rafael Casas de las Peñas has a diverse work experience in the field of digital marketing. Rafael currently works as a Search & Display Advertising Manager at Semrush since March 2023. Prior to that, they held the position of Senior Performance & Programmatic Specialist at Newno from July 2022. At Newno, they managed Performance and Branding Paid Media campaigns on various platforms and utilized advertising platforms such as SA360, Google Ads, Bing, Meta, LinkedIn, Twitter, Spotify, and DSPs like DV360, Adform, Xandr, Zemanta, among others. Rafael also had experience in creating and executing measurement plans using various tools.

Before joining Newno, Rafael worked as a Senior Paid Media Specialist at Valor de Ley from January 2022. Rafael was responsible for strategic planning and execution of Performance and Branding Paid Media campaigns on different platforms like Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads. Rafael implemented advanced segmentation and campaign optimization techniques to achieve business objectives and collaborated with other marketing and sales teams.

Previously, Rafael served as an Educator and CEO at Haz Negocios en Línea starting from March 2020. Before that, they founded and managed the marketing department of Marinatonieta Pastelería Artesanal since February 2018. Rafael also worked as a Teacher at MOTT.PE from 2017 to 2022, focusing on their expertise in marketing.

Rafael's career began in 2016 as the General Manager and Founder of leads.pe Agencia de Marketing Digital. Rafael'sagency specialized in direct action digital campaigns using search engine and social media bidding strategies. Rafael also worked as the Marketing Manager at Revolutions Peru from July 2016 to February 2017, supervising direct action digital advertising campaigns and generating prospects for the sales team. Additionally, they gained experience as a Digital Media Planner at Corpem S.A.C. and as an Analyst in Search and Display Advertising and SEO Copywriter at MOTT.PE in 2015.

Overall, Rafael Casas de las Peñas has a strong background in digital marketing, including expertise in advertising management, campaign planning and execution, performance analysis, and team collaboration.

Rafael Casas de las Peñas has a diverse education history. Rafael obtained a Bachelor's Degree in Industrial Engineering from the Universidad de Lima between 2011 and 2013. In 2015, they completed a Diploma in Neuromarketing y Marketing Digital from MOTT Centro de Especialización Digital.

Rafael has also pursued further education in the field of digital marketing and analytics. Rafael completed a Master's degree program in Digital Marketing and Web Analytics from IEBS, which is expected to conclude by 2024. Additionally, they pursued a Master's degree program in Big Data and Business Intelligence from ENEB - Escuela de Negocios Europea de Barcelona, completing it in 2023.

In addition to formal degrees, Rafael has obtained several certifications to enhance their skills. These include "Habilidades Digitales y Gestión del Cambio" from IEBS in May 2023, "DSP Platform Certification Course" from StackAdapt in April 2023, "Yahoo DSP Certification" from Yahoo in April 2023, and "Advanced Programmatic Course" from StackAdapt in March 2023. Rafael also holds certifications in various Google advertising tools, such as Adwords Display Advertising, Adwords Fundamentals, Adwords Search Advertising, Adwords Shopping Advertising, Adwords Video Advertising, and Analytics, all obtained in September 2015.

During their education journey, Rafael also pursued online certifications and courses. These include "Inbound Certification" from HubSpot in October 2015, "Advanced Competity Strategy" from Ludwig-Maximilians-Universität München (Coursera), "Communication in the 21st Century Workplace" from University of California, Irvine Extension (Coursera), "Community Manager" from MOTT.PE, "Competitive Strategy" from Ludwig-Maximilians-Universität München (LMU - Coursera), "Finance for Non-Financial Professionals" from University of California, Irvine Extension (Coursera), and "Work Smarter, Not Harder: Time Management for Personal & Professional Productivity" from University of California, Irvine Extension (Coursera).

These qualifications showcase Rafael's commitment to continuous learning and their efforts to develop expertise in industrial engineering, digital marketing, web analytics, big data, business intelligence, and various digital tools and platforms.