Emma Williams McIm

Emma Williams MCIM is an experienced marketing and commercial leader currently serving as the Chief Commercial Officer at Sero, focusing on Net Zero strategies across homes, energy, and finance. In addition to this role, Emma is the Managing Director of Ipsum Marketing Consultancy, delivering impactful marketing solutions. Emma previously held significant positions at Hodge, where responsibilities included Head of Customer Strategy and Marketing, and Senior Marketing Manager at Active4Blood. Emma's career includes co-founding Credas, leading marketing initiatives as Head of Marketing for both Credas and The Indigo Group, and prior roles at Legal & General and Buy As You View. Educational qualifications include an Award in Digital Copywriting from The Institute of Direct and Digital Marketing and a BA in Crime, Law & Policy from Swansea University.