Daniel Ingamells

Daniel Ingamells is a seasoned professional in digital optimisation with extensive experience across various leading organisations. As the founder and Digital Optimisation Director at Optisights since October 2018, Daniel has focused on enhancing customer experiences through Conversion Rate Optimisation and has achieved Adobe Preferred Solution Partner status. Currently, Daniel also serves as a Researcher & Technical Writer at Shardeum, an EVM-based smart contract platform. Prior roles include Digital Optimisation Manager at Direct Line Group, where Daniel developed testing and personalisation strategies across multiple brands, and Digital Optimisation Specialist at esure, concentrating on analytics and user journeys. Earlier experience at Allianz Group involved analysing online behaviour to enhance customer experience. Daniel holds a Master's degree in Economics and Data Science from Newcastle University and a Bachelor's degree in Business, Management, Marketing and Computer Science from the University of Cumbria.