Vivienne Mo

Vivienne Mo currently serves as the Head of Beauty & Personal Care Category at SHEIN, focusing on brand IP collaboration and the growth strategy for beauty, personal care, and supplement categories. Prior to this role, Vivienne Mo gained extensive experience at Oracle, holding various positions including Senior Account Executive in Commercial Tech Licensing and Account Executive in Enterprise & SMB. Vivienne Mo also worked as a Tier 3 Fundraiser for the Cal Alumni Association, contributed to marketing and PR strategy at Cross Communications, and served as an Undergraduate Research Assistant at UC Berkeley. Earlier, Vivienne Mo interned at RYU Law Firm in entertainment law and at The National Assembly of The Republic of Korea. Academic credentials include a Bachelor’s Degree in Sociology and Journalism from the University of California, Berkeley, along with continuing studies in Value Investing at Stanford University.