Willy Huo

Head of ANZ & Canada at SHEIN

Willy Huo is the Country Head of ANZ & Canada at SHEIN. Willy was previously with Big Bang Capital Pte Ltd as a Senior Marketing Executive from November 2017 to February 2021.

As a marketing strategist, Willy has full ownership and management of the digital platforms of their portfolio brands, which include Ola Beach Club, Olivia & Co., Table Manners, Mama Soi Records, and Mr Biryani. Willy is responsible for the editorial calendar and digital content strategy, including copywriting and graphic visuals. Willy also manages paid advertising and data analysis. Willy has firsthand experience in website building, domain, hosting, and backend management (WordPress). Willy also has a keen focus on online community building and engagement.

Operational marketing includes end-to-end management of strategic partnerships with key industry players for coveted brand positioning, piloting of strategic and tactical marketing campaigns, executed via BTL & ATL assets, market research & analysis of consumer trends & competitors' best practices, and liaison with third-party vendors for production of print & digital marketing assets, ie. websites, road banners.

PR & media experience includes working with creative agencies, preside collaborations with influencers & media, ie. media hostings, campaign launches, and preparation of press materials ie. press release, media invite, KOL lists.

Events management includes being the point of contact for events enquiries & executions, pursuing of leads via a variety of outreaching platforms, paid advertising & online/offline marketing assets, full management of event from consultation to execution, and client relationship building & management.

Willy Huo has a Bachelor's degree in Hospitality & Business Management from Murdoch University. Willy also has certifications from Coursera in Introduction to Personal Branding and First Step Korean. In addition, they are a Certified Digital Marketing Strategist from Equinet Academy and has a certification from Google in Google Analytics for Beginners.

Willy Huo reports to Chris Xu, CEO. Some of their coworkers include Quist Huang - Director, Employee Experience Platform, Liu Ling - Middle East Marketing & Sales Director, and Molly Miao - CMO.


  • Head of ANZ & Canada

    Current role

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